The Post-Graduate Certificate of Completion in Strategic Business Management is awarded at the end of year three and provides students with advanced skills in strategic decision-making, marketing, and innovation management. This Post-Graduate Certificate of Completion is tailored for individuals aiming to take on high-level leadership roles and navigate the complexities of modern business environments. Students will focus on the strategic elements of business, including developing marketing strategies, managing innovation, and making decisions that influence long-term organizational success.
Students will learn to develop and demonstrate the following:
(Click a course name below to view course details).
This course provides the student with an examination of the interrelationship of company philosophy, purpose, and policy that are the foundation for strategy formulation and implementation. Topics include the role of the boards; business policy planning; long term economic, social, and cultural assessments; sustainable and adaptable value creation processes; competitive advantages; and organizational change. Course Prerequisite: Admission into the DBA program
This course is the third in the series of doctoral research projects completed in the program. During the course, the learner collects and analyzes data for the doctoral research project, reflecting on the findings and discussing limitations of the research study. The learner concludes the study reflecting on the findings discussing implications, recommendations, and future studies. Learners will prepare the paper for possible publication. Course Prerequisite: Admission into the DBA program
This course concentrates on strengthening strategic marketing decisions within a firm by examining its current position in the market in comparison to competitors and determining where it should invest monetary and human capital. Emphasis will be put on aligning decisions with core beliefs, mission, and vision. A central focus will be the ethical decisions and implications on stakeholders and society. Examining the theoretical and empirical research along with identifying new entrants in the market and market disruptors will be explored to enhance decision-making. Course Prerequisite: Admission into the DBA program
This course is the third in the series of doctoral research projects completed in the program. During the course, the learner collects and analyzes data for the doctoral research project, reflecting on the findings and discussing limitations of the research study. The learner concludes the study reflecting on the findings discussing implications, recommendations, and future studies. Learners will prepare the paper for possible publication. Course Prerequisite: Admission into the DBA program
This course covers promoting and marketing an entrepreneurial idea from its inception to the marketplace. The course is designed for exploring the unique marketing strategies required to exploit entrepreneurial opportunities. It will also focus on issues surrounding companies with high growth potential, and how sustainability and the creativity is needed to develop innovative marketing for these environments. Students will practice with examples of early market disruption and innovation, explore their own creativity and work together on entrepreneurial ideas to solve contemporary business problems. Course Prerequisite: Admission into the DBA program
This course is the third in the series of doctoral research projects completed in the program. During the course, the learner collects and analyzes data for the doctoral research project, reflecting on the findings and discussing limitations of the research study. The learner concludes the study reflecting on the findings discussing implications, recommendations, and future studies. Learners will prepare the paper for possible publication. Course Prerequisite: Admission into the DBA program
Organization survival requires constant adaptation, innovation and change. This course will address current issues, basic theories and practical strategies associated with organizational change and development in contemporary and global organizations, which are necessary for their enduring survival and success. It will cover the drivers of change, including the competitive environment, new technologies, consumer demand, economic conditions and government policy actions; why organizations fail to change; how to deal with resistance to change; how to plan for, implement, monitor and measure change; and the role of leaders and culture in effective change management. Course Prerequisite: Admission into the DBA program
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