Business Concept Worksheet

Please complete the following worksheet, providing as much detail for each section as possible. Consider this a discovery/feasibility analysis for your project/business idea. The questions listed under each section are there to help guide you in gathering the information you need to determine the viability of your concept. Please utilize the video resources included on the Resources page to help you along the way.

TimeZone

Project Information

* Project/Company Name:

* Student/Alumni Name:

* Phone # (xxx-xxx-xxxx):

* Email Address:

* Street Address:

* City:

* State:

* Zip Code:

* Program Of Study:

* Graduation Date:

Project/Company Details

* Customer Segments For whom are we creating value? Who are our most important customers? (15000 characters max accepted)

* Value Propositions What value do we deliver to the customer? Which one of our customer's problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying? (15000 characters max accepted)

* Channels Through which channels do our customer segments want to be reached? How are we reaching them now? How are our channels integrated/working together? Which ones work best? Which ones are most cost efficient? How are we integrating them with customer routines? (15000 characters max accepted)

* Customer Relationships What type of relationship does each of our customer segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? (15000 characters max accepted)

* Revenue Streams For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each revenue stream contribute to overall revenues? (15000 characters max accepted)

* Key Partners Who are our key partners? Who are our key suppliers? Which key resources are we acquiring from our partners? Which key activities do partners perform? (15000 characters max accepted)

* Key Resources What key resources do our value propositions require? Our distribution channels? Customer relationships? Revenue Streams? Examples: Physical, Intellectual, Human, Financial (15000 characters max accepted)

* Cost Structure What are the most important costs inherent in our business? Which key resources are most expensive? Which key activities are most expensive? (15000 characters max accepted)

* Key Activities What key activities do our Value Propositions require? Our distribution channels? Customer relationships? Revenue streams? (15000 characters max accepted)

Business Concept Worksheet

Project Information

Project/Company Details

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