Course Description: This course is designed to introduce the student to the basics of Digital Marketing. It aims to develop the student’s understanding of marketing in the context of a business and provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. The course culminates in a final presentation in which the student will use the PACE framework to analyze and create a digital marketing plan for a chosen company. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certificate of completion. Basic internet skills and an understanding of Google Suite or Microsoft Office applications are recommended.
Course Description: This course is designed to give the student clearer insight into branding and content strategy. It aims to push students to explore concepts such as consumer psychology, appropriate content, and strategy and search engine optimization. Students will have the opportunity to practice their writing and communication skills -- both vital skills for digital marketing. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certificate of completion. Basic internet skills and an understanding of Google Suite applications are recommended. Prerequisites: CFDM 300
Course Description: This course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through three projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certificate of completion. Basic internet skills and an understanding of Microsoft Office applications are recommended. Prerequisites: CFDM 300; CFDM 310
Course Description: This course gives students a deeper understanding of the role social media plays in a digital marketing strategy. Students will learn about different platforms and their best practices. Students will create a social media strategy that builds on the material in course 1. The students will be assessed through a capstone project completed throughout the course. The project will give students an opportunity to test their social media skills as well as creating a real ad campaign on the Facebook platform. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certificate of completion. Basic internet skills and an understanding of Google Suite applications are recommended. Prerequisites: CFDM 300; CFDM 310; CFDM 320;
Course Description: This course will give students greater insight into search and display advertising. Students will learn about the different channels and how they work. Students will learn best practices for each channel and how to create effective strategies that build on their knowledge from course 1 in this series. Students will be assessed on their performance on a capstone presentation which will be completed throughout the course. The presentation will outline a campaign strategy for search and display. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certificate of completion. Basic internet skills and an understanding of Google Suite applications are recommended. Prerequisites: CFDM 300; CFDM 310; CFDM 320; CFDM 330
Course Description: This course offers a deep dive into the world of email marketing, an incredibly effective marketing channel that can deliver great results for companies. In this course, students will learn about the role of email marketing in a company’s marketing campaign, what stages of the customer journey email marketing is suited for, and best practices for email copy. The course will also touch upon more complex email practices such as automation and how to outline an email campaign. The students will be assessed on their performance on a capstone project which will entail outlining the components of an email campaign. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certificate of completion. Basic internet skills and an understanding of Google Suite applications are recommended. Prerequisites: CFDM 300; CFDM 310; CFDM 320; CFDM 330; CFDM 340
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