Transform big data into business solutions as you gain in-demand skills in business administration, computer information systems, project management, and management information systems with a master’s in business analytics. Position yourself for leadership by learning to solve complex business problems with data.
Managers and supervisors may face challenges integrating various analytics into their current business operations and seek professionals or consultants to help them make sense of the vast amounts of business data available. Entrepreneurs who desire to build their businesses need the core capabilities of business analytics but may lack the capacity or know-how. These cases exemplify how business analytics skills are crucial to today’s competitive markets.
Are you curious about what you can do with a master’s in business analytics degree? We’ll break down some of the diverse career paths you can pursue in business analytics, typical job roles, and industries that need business analytics professionals.
See also What Is a Master’s in Business Analytics?
I wanted to start a new career and go back to college. I believe the combination of these skills [finance, business analytics and data science] with my background in engineering are the competencies needed to make an impact in the field.
– Chris Stemm, BS Electrical Engineering; MS in Strategic Finance, Master of Professional Studies in Finance, Business Analytics & Data Science from Bellevue University
Career Paths for Master’s in Business Analytics Graduates
As the world becomes more data-driven, pursuing a master's degree can open doors to exciting careers in business analytics. This advanced degree provides a powerful combination of technical expertise, statistical modeling, data management, and business acumen—skills that are in high demand in today’s competitive job market.
Here are 10 careers in business analytics where analyst skills are essential:
Lead Business Analyst – Drives strategic initiatives using advanced data analysis and stakeholder collaboration.
Business Analytics Consultant – Advises companies on data strategy, tools, and best practices to optimize performance.
Business Analytics Project Manager – Oversees analytics initiatives, ensuring timely and effective project delivery.
Business Intelligence Engineer – Designs and manages systems that deliver real-time, actionable business insights.
Financial Analyst – Evaluates financial data to guide investment and budgeting decisions.
Market Research Analyst – Interprets consumer and market data to shape marketing and product strategies.
Operations Analyst – Optimizes business processes through data analysis and modeling.
Product Manager – Leverages customer and usage data to shape product features and roadmaps.
Supply Chain Analyst – Analyzes logistics and procurement data to enhance operational efficiency.
Risk Analyst – Assesses financial and operational risk using data modeling and forecasting techniques.
This degree prepares you to lead in a world where data is at the heart of every decision. Discover careers that might best suit your personal goals by taking a career assessment through Bellevue University Career Services.
Industries That Value a Master’s Degree in Business Analytics
In an increasingly competitive and data-driven economy, professionals with a Master’s in Business Analytics are in high demand across a wide range of industries. Organizations seek experts who can turn vast amounts of data into meaningful insights, optimize performance, and support strategic decision-making. This degree equips graduates with the analytical tools and business acumen to thrive in complex environments where data is a key driver of growth and innovation.
Here are several industries that highly value business analytics expertise:
Finance and Banking – Analysts evaluate risk, detect fraud, optimize investment strategies, and support regulatory compliance using advanced data models.
Healthcare – Business analysts improve patient outcomes, manage operational efficiency, and forecast demand through data-driven insights.
Retail and E-commerce – Companies use analytics to understand consumer behavior, personalize experiences, manage inventory, and boost sales.
Technology – Tech firms rely on analytics for product development, customer engagement, and real-time performance tracking.
Manufacturing and Supply Chain – Data analytics supports quality control, demand forecasting, and logistics optimization.
Marketing and Advertising – Marketers leverage data to segment audiences, track campaign performance, and improve ROI.
Telecommunications – Providers use analytics to enhance customer service, reduce churn, and predict network usage.
Government and Nonprofits – Public and nonprofit sectors use analytics to allocate resources, measure impact, and improve community engagement.
These industries rely on professionals in the business analytics field to turn information into innovation and opportunity.
Skills You’ll Develop in a Master’s in Business Analytics Program
With a master's degree in business analytics, you'll gain a powerful skill set essential for thriving in today's competitive job market. Analytical thinking and problem-solving are at the program's core, enabling you to tackle complex business challenges confidently.
In-depth analysis of information system issues will shape your skills in advanced technical, quantitative, and qualitative techniques in the master’s in analytics program. You’ll gain expertise in areas such as: Accounting, Marketing, IT Infrastructure, Advanced Data Mining Applications, and Enterprise Data and Information Management.
Core skills you’ll gain include:
Base SAS Programming – Write and manage programs for data analysis, reporting, and automation.
Data Management – Create, reshape, and document data sets to support analytical tasks.
Information Systems – Design, implement, and manage enterprise-level data repositories.
Advanced Analytics – Apply predictive modeling, pattern recognition, and prescriptive analytics.
Data Mining & Text Mining – Discover patterns and insights from structured and unstructured data.
Forecasting & Decision-Making – Use analytics tools to drive business decisions and predict outcomes.
Business Strategy Integration – Apply analytics in areas such as accounting, marketing, finance, and IT.
Emerging Technologies – Understand and manage the impact of new tech on data-intensive business problems.
By honing these skills, business analytics graduates are well-prepared to influence business outcomes and drive organizational success.
Further Education or Certifications
Beyond a master’s degree in analytics, professionals may choose to enhance their expertise with additional certifications or education, depending on their career goals. (Specific industry-recognized examinations and prerequisites may apply.)
Two popular certifications include:
Continuing education in the form of courses or certificates and professional development helps you, as a business analytics graduate, stay competitive and adapt to evolving industry trends.
As an online student, my favorite part of attending Bellevue University was working with students from all over the world having diverse backgrounds and careers. I learned a lot from my classmates in addition to the class materials and instruction. In hindsight, Bellevue University was the obvious choice for me, and I am looking forward to the journey ahead.
– Chris Stemm, BS Electrical Engineering; MS, MPS from Bellevue University
Discover Where a Master’s Degree in Business Analytics Can Take You
A Master’s in Business Analytics is more than a degree—it’s a launchpad for a dynamic, high-impact career. With the growing importance of data across every sector, professionals who can interpret, manage, and apply data strategically are essential to organizational success. Whether you're aiming to lead business transformation, enhance operational efficiency, or shape more innovative customer experiences, this degree gives you the skills and credentials to stand out. From finance and healthcare to tech and marketing, the possibilities are vast—and growing.
Ready to turn data analytics into opportunity? Take the next step and unlock your future with the Master’s in Business Analytics.
Related resources we think you’ll like.
What Is a Master’s in Business Analytics?
Is a Master’s in Business Analytics Worth It?
What Is a Master’s in Data Science?
© 2025 - Bellevue University