online master's degree of sport management

This course explores sales strategies and sales team management techniques specific to the sport industry. Emphasis is placed on driving organizational goals through data analysis and enhancing team performance in a competitive market. Students will refine their sales skills through role-playing exercises that simulate real-world scenarios. Cross-listed with SM 420

This course explores challenges and emerging trends shaping the sport industry, including technological advancements, changing consumer behaviors, and evolving regulatory landscapes through a management perspective. Through critical analysis and strategic leadership, students will create plans for navigating growth and innovation within sport organizations. Cross-listed with SM 430

This course examines the interconnectedness of sport across cultures, economies, and political landscapes worldwide through current events. Students will have the opportunity to apply this knowledge by offering solutions and strategies associated with global events. Cross-listed with SM 450

This course examines strategies and practices for cultivating meaningful connections between sport organizations and their local, regional, or global communities. Students will develop practical plans for outreach initiatives utilizing marketing and communication concepts to strengthen community relations. Developing these plans will enhance students' ability to design initiatives that effectively drive engagement and foster impactful community relationships.

This course explores the legal landscape surrounding the sport industry, focusing on concepts such as liability, contract law, intellectual property law, and labor law from a management perspective. By integrating legal knowledge with strategic decision-making, students can refine their risk management skills, navigate legal challenges, and lead in an informed and proactive way.

This course focuses on the skills and knowledge needed for effective crisis management in the sport industry. With an emphasis on anticipation, preparation, response, and recovery, students will examine real-world case studies to understand how organizations navigate challenging crises. Additionally, students will develop a comprehensive crisis management plan tailored to the unique demands of a particular sport organization.

This course explores advanced leadership techniques tailored for the sport industry, emphasizing innovative strategies that enhance team performance, ethical decision-making, and organizational culture. Through real-world scenarios, case studies, and reflection-based assignments, students will strengthen their ability to lead through change, communicate strategically, manage crisis, resolve conflict, and build high- performing teams. Key topics such as vision development, inclusion, motivation, and strategic access are woven throughout the course. Students will also create a personal leadership philosophy that reflects self-awareness, leadership theory, and individual values.

This course examines the building, managing, and leveraging of brands within the sport industry. With a focus on consumer engagement, students will explore the role of digital and social media management within marketing communications. Students will then use data analysis and market research to identify revenue generation strategies and develop a branding plan for a sport organization that enhances organizational goals.

This course explores how data can be leveraged to support strategic decision-making within the sport industry. Students will develop a working knowledge of data terminology, along with skills in collecting, interpreting, and communicating data to inform key business decisions. Emphasis is placed on using data insights to design meaningful strategies or recommendations, while also considering ethical implications and real-world consequences across sport industry settings.

This course explores the strategic development process and the leadership of strategic initiatives within sport organizations. With a focus on stakeholder engagement, innovative growth opportunities, and data-driven decision-making, students will create strategic plans and initiatives to enhance sport organizations.

The internship course offers an educational work experience within a business or industry environment related to Sport Management. Students will apply knowledge from their academic coursework while acquiring valuable hands-on experience and refining professional skills. Work expectations will be established in collaboration with the site supervisor and faculty sponsor. This course requires 240 clock hours of internship experience under the mentorship of an experienced professional. Prerequisite: 18 credit hours completed in an appropriate graduate program. Permission of the Sport Management Program Director is required.