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on-campus bachelor's degree of sport management (BS)
Summer term classes start in June.
Connect in person with faculty and peers.
Earn your degree on your schedule
$339 per credit hour.
$250 military preferred cost per credit
127 total credit hours.
gain an analytical edge with a sport management degree.
In today’s data-driven sports industry, success depends on more than passion—it requires sharp business insight and analytical skill. Bellevue University’s Bachelor of Science in Sport Management equips you with the financial, marketing, and leadership expertise needed to manage athletic organizations effectively. You’ll also strengthen your decision-making skills through applied statistics—learning how to use data to evaluate performance, forecast outcomes, and inform strategic direction. This degree helps you turn your enthusiasm for athletics into a professional advantage, preparing you to lead in an industry that values both strategy and sport.
Looking for more flexibility and elective options? Explore the Bachelor of Arts in Sport Management, which offers the same foundation without the applied statistics requirement.
Build the skills to compete and lead in sports management.
This comprehensive program blends core business concepts with specialized coursework in sport management, helping you develop the well-rounded expertise employers seek.
You’ll explore topics like sport marketing, finance, leadership, and professional communication—building the confidence to lead teams, manage operations, and drive organizational growth.
Whether your goal is to work in goal is to work in sport finance, sales, athletic administration, or facility management, you’ll graduate ready to make an impact on and off the field.
Learn from faculty who bring real-world sports experience.
At Bellevue University, you’ll learn from expert faculty who’ve built careers inside the sports industry and bring their experience directly into the classroom. They’re dedicated mentors who take the time to understand your goals, offering personalized guidance that helps turn your ambition into achievement. That commitment has helped graduates land roles with organizations like the Minnesota Timberwolves, Learfield, Trackman Golf, Veo Technologies, and the University of Nebraska – Omaha. With their support, you’ll gain not only the skills but also the confidence and connections to excel in the business of sport.
what you'll learn.
In this program, you’ll learn to apply business, legal, and management principles to the sport industry while developing the communication skills to lead and promote athletic organizations effectively.
upon graduation, students will be able to:
- Integrate sport management theory and practice into the sport industry.
- Evaluate sport organizations from a legal and risk management perspective.
- Apply business and financial accounting methods to sport industry contexts.
- Apply communication skills relevant to a variety of contexts such as marketing, public relations, and business management.
Awards
Staff Stories
Sport Management – BS degree courses
Current students please login to BRUIN and select “Academic Progress” for your curriculum requirements.
Requirements (39 credit hours)
EN 321 takes a broad and inclusive approach to workforce communication, examining the best practices of business writing, oral and online presentations, and professional research. Prerequisites: EN 101 and EN 102, Junior or Senior standing
This course provides an overview of the business of sport. Current topics and issues within various sport organizations are introduced and discussed. Career opportunities within the sport industry are explored.
This course introduces students to foundational concepts and technologies used in creative media within the sport industry. Students will explore basic principles of brand management, including visual consistency, color theory, and messaging, while gaining hands-on experience with digital tools to create sport-related content. The course will also examine career paths in creative media and begin building a portfolio of work relevant to sport branding and communication.
This course explores how to effectively manage a sport facility. Additionally, concepts of event management, such as planning, ticketing, and analyzing sporting events are examined.
This course examines laws relevant to sport managers and those pursuing careers within health and physical performance fields. An examination of the legal system and laws affecting sport and recreational activities is provided in a manner understandable to those involved in the sport, fitness, or health industries.
This course explores basic theories, techniques, and knowledge related to management within the sport industry, including the functions of planning, organizing, leading, and controlling. Applied activities offer an opportunity to develop practical skills which can be utilized to manage organizations within the sport industry. Prerequisite: SM105 or BA232 or BA252
This course explores strategic sport marketing concepts including product, price, place, promotion, and public relations through practical applications. Development of a sales marketing plan for a sport product or organization is included. Prerequisite: SM105 or BA232 or BA252
This course covers basic financial management principles, concepts, and techniques encountered within the sport industry. Information is applied to various segments within the sport industry in order to gain a deeper understanding of financial management. Prerequisite: SM105 or BA232 or BA252, and AC205
The internship course consists of educational work experience in a business or industry environment related to Sport Management. Knowledge learned through academic experiences is applied and hands-on experiences are gained. Professional skills are developed and refined. Work expectations are contracted with the site-supervisor and faculty sponsor. This course requires 120 clock hours of an internship experience under the guidance of an experienced professional. Prerequisite: Junior or senior standing (60 credit hours completed), 18 credit hours completed in the major, and a 2.5 GPA in the major – Permission of Sport Management Program Director is required.
This course provides the theoretical basis and problem-solving experience needed to apply the techniques of descriptive and inferential statistics, to analyze quantitative data, and to improve decision making over a wide range of areas. Topics covered include descriptive statistics, linear regression, data gathering methodologies and probability, as well as confidence intervals and hypothesis testing for one and two samples. Use of technology in solving and interpreting statistical problems is emphasized. Prerequisite: MA 101 or placement via ALEKS Placement Assessment
Select three of the following:
This course is an introduction to the fundamental concepts of public relations and communication in a sport setting. Applied activities offer an opportunity to develop knowledge and skills related to public relations and communication within the sport industry.
This course explores the principles and practices of media production within the sport industry, emphasizing hands-on creation of digital content. Students will learn to use tools such as Photoshop, video editing software, and multimedia applications to design promotional materials, produce highlight reels, and develop engaging sport-related media. Through project-based learning, students will apply creative and technical skills to real-world scenarios that reflect current trends in sport communication and branding. Prerequisite: SM 220
This course introduces students to the structure and growth of the eSports industry, focusing on how competitive gaming has developed into a mainstream business. Students will examine eSports business models, marketing and sponsorship opportunities, and the operational logistics of organizing live and virtual events. Through case studies and hands-on projects, students will gain practical experience in managing eSports teams, events, and brand partnerships.
This course explores fundamental sales techniques and strategies specific to the sport industry. Through role-playing exercises, students will apply these techniques in simulated scenarios, enhancing their ability to effectively sell sport products and services. Additionally, the course will introduce data analysis and revenue projection to help students understand organizational strategies. Cross-listed with SM 520
This course introduces challenges and emerging trends shaping the sport industry, including technological advancements, changing consumer behaviors, and evolving regulatory landscapes. Students will identify and explore opportunities for growth and innovation within the sport industry due to ongoing advancements and trends. Cross-listed with SM 530
This course focuses on identifying and evaluating entrepreneurial opportunities within the sport industry, with an emphasis on innovation and strategic thinking. Students will learn how to develop comprehensive business plans, assess market potential, and design sustainable strategies for launching sport-related ventures. Through applied learning, students will strengthen their ability to think creatively, solve problems, and communicate ideas in a sport business context.
This course explores the global dynamics of sport, examining how they intersect with cultural, economic, and political forces across different regions. By engaging with current events, students will gain a deeper understanding of the global sport environment, its impact on local communities and industries, and the role of sport in fostering international connections. Cross-listed with SM 550
Kirkpatrick Signature Series Requirements (9 credit hours)
In addition to the Major Requirements, all Bellevue University students must complete the Kirkpatrick Signature Series.
This course focuses on the political and philosophical traditions of the American republic, especially as embedded in the ideals, values, traditions, founding documents, and institutions of the United States , and considers how these traditions relate to individual citizenship and global society. Prerequisite: 60 Credit Hours
This course focuses on the creative tensions that exist between the forces of tradition and change as the country undergoes social, cultural, and political change. It considers the manner in which change can renew the vitality of a republic. Prerequisite: 60 Credit Hours
This course examines civic engagement in relation to individual freedoms and responsibilities. It fosters engaged citizens, empowered to effect positive change. Prerequisite: 60 Credit Hours
Integrative General Education Credits
Major Requirements Credits
Elective Credits
= 127 total credits*
General Education Courses
Take general education courses that do more than fill a requirement. At Bellevue University, these courses build foundational skills that apply to any career—critical thinking, qualitative reasoning, and ethical leadership. And, you can take courses individually or in course clusters, which connect three courses around one theme, building skills as you go.
About general education requirements >Elective Courses
Our broad selection of electives allows you to select courses related to your major or expand your perspective in other areas of interest.
University Accreditation
Bellevue University is accredited by the Higher Learning Commission ( hlcommission.org ), a regional accreditation agency recognized by the U.S. Department of Education.
Whether a college, university, or program is accredited is important to students receiving financial aid, employers who provide tuition assistance, donors, and the federal government.
This program is considered a non-licensure degree/certificate program and is not intended for those seeking licensure or the practice of licensed profession. This program may be relevant to multiple occupations that do not require licensure and was not designed to meet educational requirements for any specific professional license or certification.
*Consult with an admissions counselor to determine your eligible credits, as well as to verify minimum graduation requirements for this degree. Transfer credits must be from a regionally accredited college or university. Bellevue University makes no promises to prospective students regarding the acceptance of credit awarded by examination, credit for prior learning, or credit for transfer until an evaluation has been conducted.
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