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Marketing Management Degree - Bachelor of Science

Curriculum

Major Requirements (36 credit hours)

(Click a course name below to view course details)

  • MKMC 309 Business Communications

    This course focuses on the practical application of communication in organizations. Emphasis includes learning types of writing and presentations used in the professional environment. Prerequisite: Acceptance into a College of Business accelerated degree completion program.

  • MKMC 319 Environmental Analysis and Decision Making

    This course focuses on the knowledge needed to understand the environment and apply processes for making marketing and business decisions and utilizing critical thinking skills analysis. The role of capitalism as an economic factor receives emphasis. Prerequisite: Acceptance into a College of Business accelerated degree completion program.

  • MKMC 329 Marketing Management Principles, Strategies and Plans

    This course provides current and prospective marketing managers skills to develop strategic marketing plans to support an organizations’ mission and values. Emphasis is placed on the principles, strategies, and planning for effective marketing management and performance. Social media and other strategies contribute to development of these plans and approaches. Prerequisite: Acceptance into a College of Business accelerated degree completion program.

  • MKMC 426 Market Research

    This course focuses on market research, the principles and methods of research design, analysis, techniques, and development of research projects. There will also be emphasis on designing and implementing valid research instruments and processes. Prerequisite: Acceptance into a College of Business accelerated degree completion program.

  • MKMC 436 Consumer and Business Markets Behavior

    This course emphasizes concepts, principles, and theories in consumer and business purchasing behavior. It focuses on factors influencing customer behavior, such as buying habits, attitude formation, attitude change, analyzing consumer and organizational markets, and related ethical issues. Particular attention is placed on changing market influences, such as digital marketing and social media, to forecast and shape consumer and business purchasing preferences. Prerequisite: Acceptance into a College of Business accelerated degree completion program.

  • MKMC 446 Advertising, Sales and Distribution Management

    This course concentrates on promotion and placement/distribution of products and services through various forms of marketing communications and channel management. From a managerial perspective, applications embrace physical promotions and sales, as well as digital supply chains through internal and external channels using traditional channels, digital channels, and social networks. Prerequisite: Acceptance into a College of Business accelerated degree completion program.

  • MKMC 456 Foundations of Fiscal Management

    This course focuses on the practical application of accounting concepts, processes, and financial data analysis from the overall organization perspective with a marketing focus. The business information systems management receives discussion. Emphasis will be placed on how to use these basic concepts when marketing in today’s global environment. Prerequisite: Acceptance into a College of Business accelerated degree completion program.

  • MKMC 466 Global Marketing Management

    This course examines and relates global marketing management theory and practices stressing strategies for operations and marketing in a global economy. Prerequisite: Acceptance into a College of Business accelerated degree completion program.

  • MKMC 476 Capstone and Public Relations

    This course applies the body of knowledge and skills gained in the Marketing Management program to prepare and present personal marketing plans. The course emphasizes an integrated communication approach to public relations and marketing. Prerequisite: Acceptance into a College of Business accelerated degree completion program.

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