Dr. Randa Zalman

• Advertising and Promotions Management
• Brand Management
• Business Performance Management
• Buyer Behavior
• Ethical and Legal Issues in Marketing
• Global Brand Marketing
• International Consumer Behavior
• Internet Marketing
• Marketing Analytics
• Marketing & New Media Strategy
• Marketing Finance
• Marketing Research
• Marketing Strategies
• Principles of Marketing
• Qualitative Analysis
• Social Media
• Social Media Campaigns
• Strategic Internet Marketing
• Website and Search Engine Optimization

Doctor of Business Administration
Saint Leo University, 2023

Professional Certificate in Digital Marketing
Social Media and E-Commerce, Wharton School of the University of Pennsylvania, 2016

Master of Arts in Communications Studies
University of Nebraska – Omaha, 2005

Bachelor of Arts in Communications Studies
University of Nebraska – Lincoln, 2001

• Marketing/Advertising/Social Media agency owner (5 years)
• Chief Strategy Officer for agency (2 years)
• Senior marketing consultant and director (3 years)
• National advertising manager (4 years)

• Behavioral Economics
• Branding
• Consumer Behavior
• Digital Marketing
• Entrepreneurial Business
• Management
• Marketing Strategy
• Research
• Social Media

• ExactTarget Sales and Services Academy (New Business, Customer Service)
• Google Partner – Google AdWords; Google Analytics; Google Mobile; Google eCommerce
• GreatWorkMBA, Program Completion (Leadership)
• HootSuite Certified Professional (Social Media)
• ICAN Defining Leadership
• ReturnPath Deliverability (Email Marketing)
• Second Wind Account Executive, Advanced
• MOZ SEO Certification (Search Engine Optimization)
• HubSpot (Email Marketing, Social Media, Inbound Marketing, Content Marketing, Digital Advertising)
• SnapChat Ads Certification

• 2018 American Marketing Association of Omaha, Marketer of the Year
• 2018 Nominee for the Omaha Chamber Business Excellence Award
• 2017 Admiral in the Great Navy of the State of Nebraska
• 2017 Public Relations Society of America, Nebraska Chapter Service Award
• 2017 Public Relations Society of America, Nebraska Leuschen Fellowship
• 2017 Nominee for the Bellevue University Lou Soukup Adjunct Faculty Award
• 2012 American Advertising Federation of Omaha, Professional of the Year
• Recipient of numerous industry awards for creative execution and strategic direction in project/campaign work

Baggett, S., Cronin-Gilmore, J., Zalman, R. (2022). Food Experiences and their Impact on Vacation Travel Decisions. Southeastern Case Research Association (SECRA) Annual Conference, Myrtle Beach, SC.

Cronin-Gilmore, J. & Zalman, R. (2018). Nebraska State Historical Society Foundation The Nebraska Marker Project Launch. In Tuten, T., Social Media Marketing (3rd ed). London, UK: Sage.

Cronin-Gilmore, J., Zalman, R. (2020). Little Steps Big Impact, presented at WBM 2020 / Business Teaching + Pedagogy Online International Research Conference, virtual, 2020.

Johnson, M.M., Cronin-Gilmore, J., & Zalman, R. (2020). Changing a course assessment to measure program learning outcomes, presented at Marketing Educators’ Association Conference, virtual, 2020.

Johnson, M.M., Cronin-Gilmore, J., & Zalman, R. (2021). What are the best practices for keeping curriculum relevant? Marketing Management Association Spring Educators’ Conference, Virtual.

Johnson, M.M., Zalman, R., & Skutt, T. (2022, October 28). Fostering business growth through the Tom and Annie Pratt Entrepreneurial Award program [Session Presentation]. Nebraska Economics and Business Association, Lincoln.

Rozengard, M.A., & Zalman, R. (2023). The life and times of the adjunct professor from the perspective of the adjunct lead and the adjunct professor. Marketing Management Association Spring Educators’ Conference, Virtual.

Schreck, N., & Zalman, R. (2022, September 21). Student-centered solutions to the demographic cliff using analytics [Special session]. Marketing Management Association Fall Educators’ Conference, San Antonio. PDF

Zalman, R. (2019). Creative teaching methods for engaging students through social media curriculum. Marketing Management Association Fall Educators’ Conference, Santa Fe.

Zalman, R. (2020). Home Instead Senior Care Foundation: GIVE65 Social Media Fundraising Campaign Case Study. In Lipschultz, J., Social Media Measurement and Management (1st ed). Taylor & Frances.

Zalman, R. (2023). Decision-making and loss aversion among insurance professionals: A quantitative study of negativity bias. [Doctoral dissertation, Saint Leo University]. ProQuest Dissertations and Theses Global.

Zalman, R. (2022). Grasslands and Green Dragon media relations case study: Growing interest in a budding industry. Southeastern Case Research Association (SECRA) Annual Conference, Myrtle Beach, SC.

Zalman, R. (2023). Home Instead Senior Care Foundation: GIVE65 Social Media Fundraising Campaign Case Study. In Lipschultz, J., Social Media Measurement and Management (2nd ed). Taylor & Frances.

Zalman, R. (2023). Amplifying digital marketing education: Exploring the impact of Social Media Saturdays. [Position Paper.] Marketing Management Association Fall Educators’ Conference, Orlando.

Zalman, R., Cronin-Gilmore, J., Johnson. M. (2020). Creative teaching methods to prepare capable students in challenging times. [Position Paper]. Marketing Management Association Fall Educators’ Conference, Virtual. PDF

Zalman, R., McDonnell-Jones, E., & Rozengard, M.A. (2023). Empowering future teachers through social media: Bellevue University’s Internship Program. [Position Paper]. Marketing Management Association Fall Educators’ Conference, Orlando.

Zalman, R., & Mancini, D. (2021). Changes to online teaching management during Covid-19 [Position Paper]. Marketing Management Association Fall Educators Conference, Virtual.
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Zalman, R., Rozengard, M.A., & Johnson, M.M. (2022). Graduate student mentoring to improve retention [Position Paper]. Marketing Management Association Fall Educators’ Conference, San Antonio. PDF

Zalman, R., & Schreck, N. (2022, September 23). Crafting an effective data-driven course in marketing. [Special Session]. Marketing Management Association Fall Educators’ Conference, San Antonio. PDF