M. Merrill Johnson

• International Consumer Behavior
• Sales Management
• Integrated Marketing Communications
• Introduction to Business
• Entrepreneurship and Intrapreneurship
• Business Marketing
• Marketing Management
• Segmentation
• Customer Behavior and Relationship Management
• Capstone Marketing Strategy
• Creating Brand Image and Relationships in Business
• Principles of Marketing
• Marketing
• New Media Strategy

• M.P.A. University of Nebraska-Omaha, 1985
• Drake University, Specialization in Education, 2001
• Southern New Hampshire University, Graduate Certificate in Marketing, 2014

• Marketing/Product Manager, Telecommunications Industry (17 years)
• Family Farm Ownership and Management (25 years and counting)
• Senior Vice President, Chamber of Commerce (3 & ½ years)
• Board of Director (10 years), not-for-profit 501 (c)(3), non-denominational organization
• Director of Gift Planning (2 years), not-for-profit 501 (c)(3), non-denominational organization

• Marketing Strategy
• Product Management
• Not-For-Profit Marketing

American Marketing Association Professional Certified Marketer (Marketing Management) designations, 2012, 2015, 2018, 2021, and 2024

• Cox Communications, Vision Award – Internet self-install program – 2001
• Retained System Project Award – Idaho 2005-2006
• Marketing Excellence Development Program – 2007

Burkholder, Kent & Johnson, M. Merrill. (2013). Study Outline for the Professional Certified Marketer Exam. Bellevue University. Retrieved from ebrary.com

Cronin-Gilmore, J., Johnson, M. (2017). Learning marketing strategy through case analysis. Position Paper. Marketing Educators’ Association Spring Conference. 97-98. marketingeducators.org (Presented April 2017).

Johnson, M., Cronin-Gilmore, J., Zalman, R. (2020). Changing a Course Assessment to Measure Program Learning Outcomes. Marketing Educators’ Association Spring Conference. 15. Changing a Course Assessment to Measure Program Learning Outcomes. Marketing Educators’ Association Spring Conference

Zalman, R., Cronin-Gilmore, J., Johnson. M. (2020). Creative Teaching Methods to Prepare Capable Students in Challenging Times. Position Paper. 93-94. Marketing Management Association Fall Conference proceedings. ISSN 2325-3533 mmaglobal.org

Johnson, M., Cronin-Gilmore, J., Zalman, R., (2021). What are the best practices for keeping Curriculum Relevant? (2021). Working Paper. Marketing Management Association Virtual Spring Conference. 83-84. mmaglobal.org (Presented March 26, 2021).

Rozengard, M.A., Zalman, R., & Johnson, M.M. (2022, September 23). Graduate student mentoring to improve retention [Position Paper]. Marketing Management Association Fall Educators’ Conference, San Antonio.

Johnson, M.M., Zalman, R., & Skutt, T. (2022, October 28). Fostering business growth through the Tom and Annie Pratt Entrepreneurial Award program [Session Presentation]. Nebraska Economics and Business Association, Lincoln. (Presented October 28, 2022).