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Course Listing For SM Courses

  • SM 101 Introduction to Sports Management

    This course is designed to provide students an overview of the sport management industry and of the issues sport organizations face. Students will be introduced to various career opportunities within the sport industry and have the opportunity to explore those careers further through off-campus experiences.
    Course Syllabus

  • SM 231 Sports Communication

    This course examines the basic knowledge, skills, and understanding of the methods of communication in the world of sport. Applied activities in personal communication, organizational communication, public relations and the media place an emphasis on being an effective communicator within the high school, university or professional sport setting.
    Course Syllabus

  • SM 349 Sports Public Relations and Fundraising

    This course provides students with the basic knowledge and understanding of public relations and fundraising within the sport world. Applied activities give students an opportunity to develop skills related to public relations and fundraising within the high school, university, private and public sport settings.
    Course Syllabus

  • SM 361 Contemporary Issues in Sports

    This course is designed to explore the role sport plays in society by examining a variety of issues in sport. Past and present societal impacts will be investigated in order to better understand the role sport plays in our current culture and how sport may affect society in the future.
    Course Syllabus

  • SM 365 Sports Law

    This course examines laws relevant to sport managers and those pursuing careers within health and physical performance fields. An examination of the legal system and laws affecting sport and recreational activities will be provided in a manner understandable to those involved in the sport, fitness or health industries.
    Course Syllabus

  • SM 404 Sports Management

    This course provides students with the basic theories, techniques, and knowledge related to management within the sport industry, including the functions of planning, organizing, leading and controlling. Applied activities give students an opportunity to develop practical skills which can be utilized to manage within the sport industry. Prerequisite: SM101 or BA 232
    Course Syllabus

  • SM 407 Sports Marketing

    This course provides a comprehensive introduction to the field of sport marketing. Current sport marketing concepts and practical applications including the functions of research, segmentation, strategy and implementation are covered. Development of a sales marketing plan for a sport product or organization is included. Prerequisite: SM101 or BA 232 or BA 252
    Course Syllabus

  • SM 461 Sports Facility Management

    This course addresses principles of sport facility management and practical problem solving required of professionals for common challenges related to usage and success. The course will include an in-depth analysis of facility administration, facility systems, and long-term development. Prerequisite: SM101 or BA 232
    Course Syllabus

  • SM 470 Sports Finance

    This course covers basic financial management principles, concepts and techniques encountered within the sport industry. Students have the opportunity to apply this knowledge to various segments within the sport industry in order to gain a deeper understanding of financial management. Prerequisites: SM101 or BA 232, and AC205
    Course Syllabus

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