Course Listing

• MKMC 421 Marketing Management Principles, Strategies, and Plans

  This course provides current and prospective marketing managers with marketing skills to develop strategic marketing plans to support an organizations’ mission and values. Emphasis is placed on the principles, strategies, and planning for effective marketing management and performance. Social media and other strategies are employed in the development of these plans and approaches. Prerequisite: Acceptance in the College of Business’ Bachelor of Science in Marketing Management accelerated degree completion program and successful completion of RCBC 310, RCBC 320, RCBC 330, and RCBC 340

• MKMC 423 Market Research and Consumer and Business Behavior

  This course focuses on the development and use of market research to forecast consumer and business buying habits and behavior. Particular attention is placed on changing market influences, such as digital marketing and social media, to forecast and shape consumer and business purchasing preferences. Prerequisite: Acceptance in the College of Business’ Bachelor of Science in Marketing Management accelerated degree completion program and successful completion of RCBC 310, RCBC 320, RCBC 330, and RCBC 340

• MKMC 433 Advertising, Sales, and Distribution Channel Management

  This course concentrates on Promotion and Placement/Distribution through various forms of marketing communications and distribution. From a managerial perspective, applications embrace physical as well as promotions/sales, and digital supply chains through internal and external channels using traditional channels, digital channels, and social networks. Prerequisite: Acceptance in the College of Business’ Bachelor of Science in Business Marketing Management accelerated degree completion program and successful completion of RCBC 310, RCBC 320, RCBC 330, and RCBC 340

• MKMC 443 Public Relations, E-Portfolio, and Market Plans

  This course applies the body of knowledge and skills gained in the Marketing Management program to prepare and present personal and organizational marketing plans and portfolios. The course also uses multidisciplinary approaches to public relations and marketing in an integrated communication approach to manage stakeholder communication. Prerequisite: Acceptance in the College of Business’ Bachelor of Science in Marketing Management accelerated degree completion program and successful completion of RCBC 310, RCBC 320, RCBC 330, RCBC 340, MKMC 421, MKMC 423, and MKMC 433