Marketing Management Degree Empowers Alum
Townsend earns VP spot at Bamboo Creative
Where does practical and applicable meet creative and innovative?
Within Ginny Townsend and the Bachelor of Science in Marketing Management degree she earned at Bellevue University, that’s where. Townsend, a 2008 graduate, is the Vice President of Marketing and Communications at Bamboo Creative, a marketing and creative firm located in Rocklin, California, a Sacramento suburb.
“No two days are ever the same and I thrive in that type of environment,” Townsend said of her role at Bamboo. “I get to encourage our clients to stretch their goals and vision for their organization or business which in turn pushes me to constantly stretch myself to learn more and see an even bigger picture.”
Townsend discovered Bellevue University when her husband was stationed at nearby Offutt Air Force Base.
“After researching the university programs in the area, I knew Bellevue University would be a good fit based on their academic offerings and the flexibility their model provides,” Townsend said. “I made the right choice.”
“All too often, I find myself reviewing applications with insufficient education levels. As the baby boomers begin to withdraw from the work force, there will be a vacuum to fill and the two ways to bring an application to the top of the stack is with advanced education and extensive work history,” he said. “Graduating with an advance degree while contending with everything else that life throws your way is an indicator of future success. I’ve been there and I know what it takes so when I see an applicant with similar experiences the application quickly makes its way to the to-be-considered pile.”
Townsend juggled work and family obligations while pursuing her degree.
“I worked full-time at a local bank during my time at Bellevue,” she explained. “My husband deployed very regularly during my time of study. It was a very busy time, but I believe that it was also a time of concentrated growth and professional discovery.”
Townsend was able to see her efforts in the class room pay off on a daily basis.
“I received a very practical and applicable education at Bellevue University,” she said. “What I learned in class Monday night, I could use Tuesday morning. I loved meeting in person each Monday with my cohort. We grew academically and professionally side by side during our major courses. Since I was working in my field of study, I came to class with real-life examples and questions that we had the opportunity to discuss and learn from.”
Townsend singled out adjunct instructor Steven Brewer for being particularly insightful.
“He was a great professor who brought in-the-field experience and lessons to illustrate his points,” she said.
Earning her degree gave Townsend the confidence she needed to tackle everything in front of her.
“Few things are more empowering than completing a bachelor’s degree,” she said. “When I graduated, I felt like I was unstoppable. I started taking on more and more projects at work and in my personal life. It’s amazing how one accomplishment can open up doors to much greater accomplishments!”
Want more information on Bellevue University’s Marketing Management program or any of our degrees? Call 1-800-756-7920 or email OneStop@Bellevue.edu.
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