To Tweet or Not to Tweet — A Social Media Question
Karla Carter, an Associate Professor in the College of Science and Technology (or, as those in the twitterverse may know her: @professorkarla), recently presented at Infotec, April 17 at the CenturyLink Center in Omaha. Her topic: To Tweet or Not to Tweet — A Social Media Question.
“I’ve been fascinated with social media ever since I became involved with it in 2007,” Carter explained. “I see businesses doing unwise things would be the nice way of putting it. When an opportunity came up to give a presentation in the emerging businesses track I thought ‘here’s a way to say these are things that you should be tweeting and why you should be tweeting. These are things – don’t do this’.”
Carter started off her presentation by playing a video from Funny or Die called Agent Hashtag.
“It’s a spoof of a spy movie, but the secret agent is compromising security the entire time because he is addicted to social media. He’s posting to Instagram. He’s posting to Twitter. He’s posting to Foursquare, Yelp, all of those. It sort of sets the scene for what not to do.”
Carter cited NASCAR driver Jeff Gordon and Oreo Cookies as excellent role models for proper use of social media.
“(Jeff Gordon) has an excellent Facebook page, a twitter account and he regularly uses Instagram, so he’s engaging his fans on an authentic and regular basis,” she said. “Oreo showed their ability to think quickly during the Super Bowl with the power outage where they came out with the ad ‘You can still dunk in the dark.’ They clearly understand the power of social media and the need to give the people who are in charge of the brand management the authority to do things like that.
“It’s very important that if you have a social media presence that you’re not just me, me, me, me, me. You don’t just talk about your brand, but you actually engage with your customers.”
Carter said much of the best practices for businesses using social media apply to individuals as well.
“Brand management even though you’re an individual is very important,” she said. “Don’t put anything out there without knowing why you’re putting it out there. Everything is now a reflection of an individual.”
Carter will be teaching CIS 436 Ethics for IT Professionals, CIS 628 Managing Enterprise Data, and CIS 629 Managing Emerging Technologies this summer.
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