Bruins Sweep the American Marketing Association Pinnacle Awards
Three Bellevue University teams comprised of MBA students with a marketing emphasis earned recognition at the American Marketing Association (AMA) Pinnacle Awards on April 24 at the Ralston Arena.
All three teams put together marketing plans for Omaha-area businesses. The team of Stacy Heiman, Cayle Cox, and Jodi Miceli brought home a Pinnacle Award (perfect score) for their A&R Farms marketing plan.
Tammy Hoggatt, Molly Rowen, and Barry Teahon received a Platinum Award for their Sweet Magnolias Bake Shop plan, while Ted Henkenius, Stephen Payne, and Tom Hickey received a Gold Award for their Drizzles plan.
"What stood out with the three projects submitted is that they were all small businesses and very real to the students," said Dr. Julia Cronin-Glimore, Marketing Professor at Bellevue University. "They weren't playing an online game figuring out a strategy. It was a real company where there were limitations and other things they had to work with in order to create a realistic plan that was feasible and could be implemented."
Bellevue University has participated in the AMA competition since 2005 and has taken home an award each year. All entries are sent out-of-state to be judged by another chapter of the AMA, which cannot be a neighboring state. The judges are marketing professionals and use a rubric to score each entry.
For more information about Bellevue University's Master of Business Administration (MBA) program, please click here. In addition, if you are interested in the field of marketing, classes will start this fall for Bellevue University's new Master of Science in Marketing program.
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