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Kennesaw, GA
Business Administration

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Sports Management Degree - Bachelor of Arts

Curriculum

Major Requirements (36 credit hours)

(Click a course name below to view course details). All courses are 3 credit hours.

  • AC 205 Financial Accounting

    This course is an introduction to accounting concepts and the elements of financial statements including basic accounting vocabulary and analysis of business transactions from an accounting viewpoint. Students will be required to recognize, record, and classify new accounting data. Emphasis is placed on corporate accounting. Introductory financial statement analysis and interpretation are also covered.
    University Syllabus

  • EN 321 Business Communication: Professional Writing, Speaking, and Research

    This course offers students practical application of the best principles of workplace communication, including the many different types of writing required in the modern business environment, professional presentations, and research. Prerequisites: EN 101 and EN 102
    University Syllabus

  • HS 460 Internship/Fieldwork

    Consists of field placement in an agency, business, or industry environment related to the academic major. The placement should provide firsthand experience which allows students to apply, develop or strengthen classroom theories and skills. Work expectations for each intern are contracted with the faculty sponsor and placement supervisor. See Student Internship Program Guidelines for further details. Prerequisites: Junior or senior standing (60 credit hours completed) and 2.5 GPA in the major; Permission of Director of Internships required.
    University Syllabus

  • SM 101 Introduction to Sports Management

    This course is designed to provide students an overview of the sport management industry and of the issues sport organizations face. Students will be introduced to various career opportunities within the sport industry and have the opportunity to explore those careers further through off-campus experiences.
    University Syllabus

  • SM 231 Sports Communication

    This course examines the basic knowledge, skills, and understanding of the methods of communication in the world of sport. Applied activities in personal communication, organizational communication, public relations and the media place an emphasis on being an effective communicator within the high school, university or professional sport setting.
    University Syllabus

  • SM 349 Sports Public Relations and Fundraising

    This course provides students with the basic knowledge and understanding of public relations and fundraising within the sport world. Applied activities give students an opportunity to develop skills related to public relations and fundraising within the high school, university, private and public sport settings.
    University Syllabus

  • SM 361 Contemporary Issues in Sports

    This course is designed to explore the role sport plays in society by examining a variety of issues in sport. Past and present societal impacts will be investigated in order to better understand the role sport plays in our current culture and how sport may affect society in the future.
    University Syllabus

  • SM 365 Sports Law

    This course examines laws relevant to sport managers and those pursuing careers within health and physical performance fields. An examination of the legal system and laws affecting sport and recreational activities will be provided in a manner understandable to those involved in the sport, fitness or health industries.
    University Syllabus

  • SM 404 Sports Management

    This course provides students with the basic theories, techniques, and knowledge related to management within the sport industry, including the functions of planning, organizing, leading and controlling. Applied activities give students an opportunity to develop practical skills which can be utilized to manage within the sport industry. Prerequisite: SM101 or BA 232
    University Syllabus

  • SM 407 Sports Marketing

    This course provides a comprehensive introduction to the field of sport marketing. Current sport marketing concepts and practical applications including the functions of research, segmentation, strategy and implementation are covered. Development of a sales marketing plan for a sport product or organization is included. Prerequisite: SM101 or BA 232 or BA 252
    University Syllabus

  • SM 461 Sports Facility Management

    This course addresses principles of sport facility management and practical problem solving required of professionals for common challenges related to usage and success. The course will include an in-depth analysis of facility administration, facility systems, and long-term development. Prerequisite: SM101 or BA 232
    University Syllabus

  • SM 470 Sports Finance

    This course covers basic financial management principles, concepts and techniques encountered within the sport industry. Students have the opportunity to apply this knowledge to various segments within the sport industry in order to gain a deeper understanding of financial management. Prerequisites: SM101 or BA 232, and AC205
    University Syllabus

Business Administration Minor Requirements (21 credit hours)

  • AC 205 Financial Accounting

    This course is an introduction to accounting concepts and the elements of financial statements including basic accounting vocabulary and analysis of business transactions from an accounting viewpoint. Students will be required to recognize, record, and classify new accounting data. Emphasis is placed on corporate accounting. Introductory financial statement analysis and interpretation are also covered.
    University Syllabus

  • AC 206 Managerial Accounting

    Managerial accounting is designed to introduce the fundamentals of managerial accounting to both accounting and non-accounting majors. It covers accounting and management decision making in both short-term and long-term strategic situations. Students will be expected to explain and apply accounting concepts including basic costing and processes, cost classifications, responsibility accounting and ethical behavior of the managerial accountant. Prerequisite: AC 205
    University Syllabus

  • BA 232 Principles of Management

    This course examines the fundamental concepts, theories, principles, and techniques of management by integrating classical and modern perspectives with real-world experiences. Students are introduced to both traditional and contemporary views along the management function of planning, organizing, leading, and controlling. Management domains such as business ethics, business law, international management, organizational behavior, human resource management, operation management, organizational development and change, entrepreneurship, management information systems, and strategic management are also introduced, and their implications on students’ careers as managers are explored.
    University Syllabus

  • BA 252 Principles of Marketing

    This course provides a comprehensive introduction to the field of marketing. It covers the current marketing concepts and practical applications that will include the functions of product, price, place, promotion, and positioning. Additional emphasis will be given to multicultural and global marketing in the United States and internationally.
    University Syllabus

  • BA 265 Legal Environment of Business

    This course is designed to introduce the student to the legal and regulatory process in which business decisions are made. The application of legal constraints to management decision making is examined through cases, hypothetical scenarios, and practical examples. While applying these concepts to business decisions, special emphasis is placed on the ethical issues faced by a decision maker.
    University Syllabus

  • BA 312 Principles of Finance

    This course covers the basic principles, techniques, and institutional aspects of financial management in order to provide students applications of finance content similar to those encountered in a finance career. Topics include financial markets and environment, time value of money, bond and stock valuation, risk and return, financial statement ratio analysis, capital budgeting, financial planning and control, capital structure, dividend policy, and other fundamental finance issues. Prerequisites: AC 206, MA 240, and MA 102 or MA 120
    University Syllabus

  • BA 323A Introduction to Management Science

    This course introduces quantitative models appropriate for business applications. Emphasis is on analytical thinking, applied business decision-making, and practical real-life problem solving. The course starts with an introduction to models and mathematical model building. Specific models and applications include: linear programming and its transportation, transshipment, and assignment topics; project management; deterministic models of inventory control; queuing theory and economic analysis of waiting lines; and forecasting with emphasis on time-series and causal models. Software will be applied, as appropriate, in solving large-scale problems. Prerequisites: MA 102 or MA 120 and MA 240
    University Syllabus

Students applying for professional license or certification should verify the University’s offerings meet the requirements with the professional organization.

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