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Media Communications Degree - Bachelor of Science

Degree Information

The Bachelor of Science in Media Communications major offers a performance-based model that prepares students for communicating, critical and creative thinking, problem solving, and collaborating within the evolving world of media or digital communications. In addition to a focus on solid communication approaches, using multiple media tools, and exploring characteristics of design, this major offers multiple opportunities for students to build practical skills and apply multiple strategies in a variety of contexts.

Curriculum

Major Requirements (60 credit hours)

(Click a course name below to view course details)

  • FMCM 400 Applied Design

    Introduction to basic design elements and principles as a foundation for creating multilayered communications that appeal to target audience and reflect strong esthetics, color, typography, video, multimedia, layout, design and future trends, etc. Focus will be on illustrative design and analytical principles related to effective and integrated communications.

  • FFHU 321 Communication and Critical Thinking

    This course builds critical thinking and communication skills through enhanced reading, writing, and oral communication practices. Through the development of stronger comprehension, compositional and multimodal communication skills, students will demonstrate increased abilities in critical thinking and metacognitive strategies.

  • FFPS 311 Applied Problem Solving

    This course emphasizes problem solving and reasoning skills. The concepts and applications will reinforce and enhance a student’s abilities to effectively make judgments, inferences, analyses, forecasts, and assessments. A variety of essential problem solving techniques will be utilized and applied to the problem solving processes.

  • FMCM 300 Communication and Media

    Information packaged as recommendations via Integration of various communication types (written, visual, and oral) through brainstorming, storytelling, presentations, multimedia, pitches, storyboarding, etc. Throughout this course, students will actively practice with interactive writing and multiple communication techniques (i.e. phone skills, client interaction, advising and etc.) Creative problem solving will be defined and put into practice as students create targeted communications.

  • FFPS 418 Social Computing

    This course examines leading social computing frameworks and applications in modern society including social network systems, social media and socially oriented web-based applications. Basic communication practices are related to a digital environment that often lacks collocation. Current domestic and international trends are presented along with actual business social computing implementations. Coverage also includes effective social media campaigns, creating a social computing strategy, and techniques to analyze social computing.

  • FMCM 305 Technology Tools of the Trade

    A variety of technology tools will be explored in relation to research, media, and data mining. Experience with correct tool selection based on different purposes builds skills with proper judgment related to communication. An introduction to data mining and managing this data will be paired with the responsibilities related to privacy. Creative problem solving will be applied to multiple contexts to help achieve defined goals that relate to real world practices.

  • FLA 400 American Vision & Values

    This course focuses on the political and philosophical traditions of the western world, especially as they are found in the American vision and embedded in the values, traditions, documents, and institutions of the United States.

  • FMCM 315 Design Thinking

    Engage in different ways of thinking about problems in order to come up with proper solutions related to communication goals. By exploring the relationships between design thinking, critical thinking, and creative thinking, individuals will gain self-awareness and skills to innovate personally as well as professionally to meet the needs of organizations and clients.

  • FFSS 414 Enterprise Information Intelligence

    This course provides an integrative foundation in the field of enterprise information intelligence at the tactical, operational, and strategic levels. Topics such as the functional areas of enterprise intelligence, developing skills applicable to real-world issues and solutions, business process analysis and design will be covered, along with other topics relevant to the field of information intelligence.

  • FMCM 325 Collaboration Strategies and Solutions

    Use design thinking and creative problem solving along with technology tools to network, strategize, negotiate, manage projects, and generate creative solutions. Collaborate using organizational internal communication, inbound communication and client communication. External media includes outbound communication via social media, etc. Establish best practices to employ communication strategist to establish trusting relationships with customers, clients, and stakeholders.

  • FMCM 310 Analytics

    Use analytics for data mining, identifying trends, measuring and recording. (Key performance indicators, email profile, customer, browser, and non-responder behaviors, frequency and monetary analysis, site usage, domains/URLs, keywords, search engine placement, software, application data-sharing.) Additional uses for analytics can include diagnosing problems and adjusting strategies, researching baselines, setting goals, and measuring the relationship between output and outcomes. Ethical handling of data and the integration of inter and intrapersonal communication will also be addressed.

  • FMCM 410 Internal and External Communications

    Investigate internal and external communication using scenarios that present solutions within both the marketing and public relations. Introduce basics of marketing and public relations to highlight differences and similarities. Research and apply communication within various relationships such as analyst, advertising, etc. Explore case studies based on crisis communication, apply problem solving methods, and build trusting relationships with every audience.

  • FMCM 430 Entrepreneurship and Intrapreneurship

    Course includes "how to" experience to build skills and confidence in intrapreneurial or entrepreneurial endeavors through exploration of business strategies. Some topics include: business planning, organization operations, budgeting, project planning, and networking. Introduction to entrepreneurship and the risk elements involved in starting a business.

  • FLA 410 Tradition & Change

    This course focuses on the creative tensions between the forces of tradition and change in the production of intellectual, social, and cultural progress. It examines the manner in which change can renew the political and social vitality of American democracy.

  • FMCM 420 Global Communications

    Use research to develop awareness of the global market place and how that affects communication (i.e., design, written, oral, and visual elements) in order to set expectations. Explore various cultural norms and craft communications that are directed to various global markets. Build sensitive to the complexities of global communications and gain skills in working with a diverse team.

  • FMCM 320 Ethics and Responsibilities

    Analyze media messages and judge them based on awareness of ethical behavior. Self-assess personal ethics and apply high standards to information gathering and processing. Explore societal impacts on ethics and organization. Use scenarios to practice leadership, ethics, transparency, and legal aspects of communications that impact organization and working teams. Incorporate analytics to assess communication impact in value relationships.

  • FMCM 450 Capstone Project

    Incorporation of assignments from previous coursework to create infographic, e-portfolio, and presentations. Campaign Project should incorporate a variety of skills acquired throughout the program. Elements of this final project will be included in previous coursework.

  • FMCM 440 Virtual Internship

    The virtual internship consists of real world scenarios for students to experience and use problem-solving to respond to issues.

  • FLA 420 Freedom & Responsibility

    This course compares several modern economic systems and evaluates their strength and limitations for modern democracies like the United States. It also examines the importance of civic engagement as a way of fulfilling citizens’ responsibilities for the well-being of society and for the freedom they enjoy.

  • FFSS 421 Transformative Global Interdependence

    This course analyzes from a global perspective the causes, nature, and effects of globalization and how the world is becoming more interconnected and interdependent across all levels: international, national, local, and personal. Topics include compelling contemporary issues with a focus on the economic, political, social and cultural impacts. The course also includes the application of ethical principles in guiding solutions with the challenges that face our society and world and an emphasis on processing and producing primary source and original scholarship material.

Students applying for professional license or certification should verify the University’s offerings meet the requirements with the professional organization.

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