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My learning experience was valuable to me in the sense that I was able to apply real world application to my learning. There were countless times in both degree programs where I was able to apply what I was learning to my life.

Kirk D. S.
Shakopee, MN
Criminal Justice

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Marketing Management Degree - Bachelor of Science

Degree Information

This accelerated degree program in Marketing Management is designed to provide a foundation of professional skills needed to become a successful global business manager. This marketing program in the accelerated, cohort based format emphasizes the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan. The program focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law, and ethics in the marketing environment.

Prerequisites for the College of Business' Marketing Management Accelerated Cohort Bachelor's Degree Completion Program

Bellevue University's College of Business offers Accelerated Bachelor's Degree Completion Programs for working adult students, those with past employment history or those with significant volunteer experience who have completed an associate's degree or a minimum of 60 semester hours of transferable credit from regionally accredited institutions of higher education.

The accelerated nature of the degree presumes that students have organizational life experiences that can be applied to their studies. This allows for application-based instructor to student interaction and a student's contribution to peer-to-peer learning.

Prior to beginning the cohort-based major, you need to:

  • Possess an associate's degree, or 60 semester hours completed with a grade of "C-" or higher from an accredited institution of higher learning. Please submit copies of official transcripts.
  • Be currently employed, have a past employment history or have significant volunteer experience (such as serving on a not-for-profit Board of Directors or serving as an officer of a volunteer organization for a period of years) where the academic content of the major can be applied; and
  • Submit an Application for Admission, completed, signed, and accompanied by the $50 processing fee

Curriculum

Major Requirements (40 credit hours)

(Click a course name below to view course details)

  • LA 300 Foundations for Professional Success

    This course prepares students for success in their academic and professional careers. The foundation for learning is established for professional skill development through practical experience with the University’s four essential learning outcomes - communication, problem solving, collaboration, and citizenship. Learner strengths are assessed and analytical, relational, and resilience skills are developed.
    University Syllabus

  • MKMC 309 Business Communications

    This course focuses on the practical application of communication in organizations. Emphasis includes learning types of writing and presentations used in the professional environment. Prerequisite: Acceptance into a College of Business accelerated degree completion program.
    University Syllabus

  • MKMC 319 Environmental Analysis and Decision Making

    This course focuses on the knowledge needed to understand the environment and apply processes for making marketing and business decisions and utilizing critical thinking skills analysis. The role of capitalism as an economic factor receives emphasis. Prerequisite: Acceptance into a College of Business accelerated degree completion program.

  • MKMC 329 Marketing Management Principles, Strategies and Plans

    This course provides current and prospective marketing managers skills to develop strategic marketing plans to support an organizations’ mission and values. Emphasis is placed on the principles, strategies, and planning for effective marketing management and performance. Social media and other strategies contribute to development of these plans and approaches. Prerequisite: Acceptance into a College of Business accelerated degree completion program.
    University Syllabus

  • MKMC 426 Market Research

    This course focuses on market research, the principles and methods of research design, analysis, techniques, and development of research projects. There will also be emphasis on designing and implementing valid research instruments and processes. Prerequisite: Acceptance into a College of Business accelerated degree completion program.

  • MKMC 436 Consumer and Business Markets Behavior

    This course emphasizes concepts, principles, and theories in consumer and business purchasing behavior. It focuses on factors influencing customer behavior, such as buying habits, attitude formation, attitude change, analyzing consumer and organizational markets, and related ethical issues. Particular attention is placed on changing market influences, such as digital marketing and social media, to forecast and shape consumer and business purchasing preferences. Prerequisite: Acceptance into a College of Business accelerated degree completion program.
    University Syllabus

  • MKMC 446 Advertising, Sales and Distribution Management

    This course concentrates on promotion and placement/distribution of products and services through various forms of marketing communications and channel management. From a managerial perspective, applications embrace physical promotions and sales, as well as digital supply chains through internal and external channels using traditional channels, digital channels, and social networks. Prerequisite: Acceptance into a College of Business accelerated degree completion program.
    University Syllabus

  • MKMC 456 Foundations of Fiscal Management

    This course focuses on the practical application of accounting concepts, processes, and financial data analysis from the overall organization perspective with a marketing focus. The business information systems management receives discussion. Emphasis will be placed on how to use these basic concepts when marketing in today’s global environment. Prerequisite: Acceptance into a College of Business accelerated degree completion program.
    University Syllabus

  • MKMC 466 Global Marketing Management

    This course examines and relates global marketing management theory and practices stressing strategies for operations and marketing in a global economy. Prerequisite: Acceptance into a College of Business accelerated degree completion program.
    University Syllabus

  • MKMC 476 Capstone and Public Relations

    This course applies the body of knowledge and skills gained in the Marketing Management program to prepare and present personal marketing plans. The course emphasizes an integrated communication approach to public relations and marketing. Prerequisite: Acceptance into a College of Business accelerated degree completion program.
    University Syllabus

Kirkpatrick Signature Series Requirements (9 credit hours)

(In addition to the Major Requirements, all Bellevue University students must complete the Kirkpatrick Signature Series)

  • LA 400 American Vision and Values

    This course focuses on the political and philosophical traditions of the Western world, especially as they are found in the American vision and are embedded in the values, traditions, documents, and institutions of the United States. Prerequisite: 60 Credit Hours
    University Syllabus

  • LA 410 Tradition and Change

    This course examines the theories of moral absolutism and moral relativism, in light of their relationship to citizen freedoms and responsibilities. The course compares several modern economic systems, accessing their impact on citizen freedom and responsibility. It also examines the importance of fulfilling citizens’ responsibilities for the well-being of society and for the freedoms they enjoy. Prerequisite: 60 Credit Hours
    University Syllabus

  • LA 420 Freedom and Responsibility

    This course examines the theories of moral absolutism and moral relativism, in light of their relationship to citizen freedoms and responsibilities. The course compares several modern economic systems, accessing their impact on citizen freedom and responsibility. It also examines the importance of fulfilling citizens’ responsibilities for the well-being of society and for the freedoms they enjoy. Prerequisite: 60 Credit Hours
    University Syllabus

Students applying for professional license or certification should verify the University’s offerings meet the requirements with the professional organization.

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