Bellevue University gave me the support and confidence to push my career to the next level. The real-world learning experience builds a great foundation for continued career growth.
Paul W.
Irvine, CA
Business Information Management
Marketing Management Degree - Bachelor of Science
College of Business
Degree Overview
This accelerated degree program in Marketing Management is designed to provide a foundation of professional skills needed to become a successful global business manager. This marketing program in the accelerated, cohort based format emphasizes the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan. The program focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law, and ethics in the marketing environment.
