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Marketing Management Degree Empowers Alum

Few things are more empowering than completing a bachelor’s degree. When I graduated, I felt like I was unstoppable. It’s amazing how one accomplishment can open up doors to much greater accomplishments!

Ginny Townsend
Rocklin, CA
Bachelor of Science in Marketing Management

Vice-President of Marketing and Communications at Bamboo Creative

Marketing Management Degree - Bachelor of Science

Degree Overview

To become a successful marketing leader who achieves business goals, it is essential to effectively plan and professionally manage. The Bellevue University Bachelor of Science in Marketing Management provides a strong foundation of knowledge in key areas and culminates with the challenge of developing a marketing plan for a real business.

The degree focuses on proven practices and application of theory in market research, consumer and market behavior, sales management, advertising, quality management, law, and ethics in the marketing world. In addition, you will hone your skills in business communication, public relations, proposals and presentation in the marketplace.

Integrating hands-on, applied learning with theory, all Bellevue University degrees are designed to deliver a transformative student learning experience that is flexible to accommodate your personal and work life.

Learning Outcomes

The Bellevue University Bachelor’s in Marketing Management accelerated cohort degree allows you to draw upon previous organizational experiences to apply to your course studies. You will complete a market research proposal and a portfolio including a comprehensive marketing plan. At completion of the degree you will be able to:

  • Responsibly manage the marketing organization and program to meet customer needs through the use of problem solving and alignment techniques
  • Identify and employ proper research methods, data gathering, and data analysis techniques to make quality marketing decisions
  • Effectively manage the marketing organization to meet customer needs
  • Analyze the external business environment to develop the appropriate marketing organization and products to meet the marketplace demands
  • Implement and adjust marketing strategies that optimize the organization’s effectiveness

If you wish to pursue an advanced degree you will be well-prepared to enter the Master of Science in Marketing and related degrees.

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