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Digital Marketing Degree - Bachelor of Science

Degree Overview

Digital Marketing is a rapidly expanding field, and organizations need employees that can operate effectively and carry them forward. If you’re looking for the cutting-edge, broad-based knowledge and skills needed to secure a job in the field of digital marketing, choose Bellevue University’s Bachelor of Science in Digital Marketing.

The Bachelor of Science in Digital Marketing will prepare you to use digital technologies, social media, and mobile devices to develop and implement contemporary marketing programs within any type of organization. Unique to Bellevue University, in this program you will learn using the technology that you will utilize in your career, increasing your confidence and your ability to step into the digital world. In addition, you will learn to make tactical and strategic decisions using social computing, enterprise intelligence, SEO/SEM, analytics, marketing databases, and pop culture trends.

The Digital Marketing degree is offered in a unique performance-based model that will help you develop the essential skills employers are looking for, such as: problem solving, creativity and communication. You will master one topic before moving on to the next, and at the end of your program you will have a portfolio of work that demonstrates your abilities to potential employers. Built for busy, highly motivated people, this program is extremely flexible. Classes start every month, you will not be required to purchase textbooks, and the entire program is fully mobile so you can learn while you’re on the go.

Learning Outcomes

The Bachelor of Science in Digital Marketing degree will provide you with the skills and knowledge needed to enter the digital marketing workforce, or to move up in your existing digital career path.

Specifically, you will:

  • Apply problem-solving techniques to develop creative solutions in the digital environment.
  • Use digital technology to engage with diverse audiences.
  • Understand the legal requirements and ethics associated with marketing.
  • Monitor and evaluate trends to identify emerging digital technologies.
  • Use the principles of project management to work collaboratively when implementing strategic initiatives.
  • Design and develop metrics for results analysis.
  • Develop and implement effective digital marketing campaigns based on relevant and current technological capabilities.

Career Opportunities

Examples of jobs that require this degree include digital marketing manager, web marketing specialist, and social media specialist. Digital marketers typically work in an office environment at an advertising agency or on an in-house marketing team. This degree is appropriate for you if you seek entry-level or mid-level career opportunities in the evolving field of digital marketing. It is also appropriate if you’re looking to increase career opportunities in advertising, public relations, media planning, and a variety of other rapidly growing professions that rely on digital communications channels.

The U.S. Bureau of Labor Statistics projects between 13% & 14% growth during the decade of 2010 – 2020 for employment in the field of marketing and communications.

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