Bachelor of Business Administration (BBA)
The Business Enterprise and Essential Management Skills major is an undergraduate degree designed to develop knowledge of, and experience with, the applications of quantitative techniques, accounting, financial analysis, organizational behavior, production and distribution systems, operations analysis, human resources, marketing, business law, and applied business research. These practical skills are complemented and reinforced by a framework of courses designed to sharpen your communication, critical thinking, and appreciation for the visions and values of our society. The BBA major prepares you to be an effective and valued decision-maker in business and society. The major prepares you for career advancement as well as advanced graduate business studies.
Major Requirements (60 credit hours)
(Click a course name below to view course details)
CA 321 Communication and Critical Thinking
This course builds critical thinking and communication skills through enhanced reading, writing, and oral communication practices. Through the development of stronger comprehension, compositional and multimodal communication skills, students will demonstrate increased abilities in critical thinking and metacognitive strategies.
PH 311 Applied Problem Solving
This course emphasizes problem solving and reasoning skills. The concepts and applications will reinforce and enhance a student’s abilities to effectively make judgments, inferences, analyses, forecasts, and assessments. A variety of essential problem solving techniques will be utilized and applied to the problem solving processes.
LA 400 American Vision and Values
Focuses on the political and philosophical traditions of the western world, especially as they are found in the American vision and embedded in the values, traditions, documents, and institutions of the United States.
LA 410 Tradition and Change
Begins with world traditions and investigates how social, economic, intellectual, and moral forces of change act against them. The course focuses on the tensions between tradition and change in the production of intellectual, social, and cultural progress. The course emphasizes intense student involvement in a comprehensive learning experience, culminating in a formal written thesis that confronts the values of limited government, popular rule, entrepreneurial processes, and reflective inquiry.
RCBC 305 Communicating in the Enterprise
This course focuses on the practical application of communication within the enterprise. Emphasis will be placed on learning how to write, speak, and act in the enterprise, including an introduction to professional presentations.
RCBC 315 Solving Problems in the Enterprise
This course focuses on the application of concepts to solve enterprise problems. Emphasis is placed on identifying and analyzing weaknesses and threats, and investigating potential responses and solutions.
RCBC 325 Formulating Data-Driven Decisions
This course focuses on the skills needed to produce and understand how data is used in the enterprise. Emphasis is placed on demonstrating a systematic and methodical approach to decision-making.
RCBC 335 Enterprise Economic Management
This course focuses on the analysis and measures for managing the economic health of the enterprise. Focus will be placed on utilizing business information systems in a global context.
RCBC 345 Resource and Risk Management
This course focuses on the allocation of enterprise resources when and where they are needed. Emphasis will be placed on how to integrate all facets of the enterprise for greater efficiency and productivity.
RCBC 355 Managing the Global Enterprise
This course focuses on the inherent issues of the modern global enterprise. Economic and operational influences will be examined in relation to overall strategic management in the enterprise.
BUSC 445 Enterprise Systems and Management of Information
This course addresses the use of systems and information within the enterprise environment. The process of developing and utilizing information within various systems of an enterprise will be examined. The course will focus on issues including the use of social media, record keeping, and data mining to achieve consistent enterprise operations.
BUSC 455 Project Management in the Enterprise
This course focuses on the increasing use of projects to accomplish important enterprise goals. A variety of projects, organizational settings, and issues will be investigated. Emphasis will be placed on how project management concepts are used in today’s enterprise environment.
BUSC 465 Enterprise Accounting and Finance
This course focuses on managerial accounting and financial decision-making through analyzing the economic welfare of an enterprise to make data-driven decisions. Emphasis will be placed on cost concepts, long and short-term strategic and operational planning, and control of cost.
BUSC 475 Enterprise Management and Organizational Dynamics
The course focuses on organizational dynamics with an emphasis on developing an understanding and managing the issues, problems, and the practical implications of various theories of human behavior within the enterprise.
BUSC 485 Supply Chain Management
This course provides an introduction to the functions of supply chain management and covers the practical application for the enterprise. The relationships of supply chain will be addressed to include key decisions within operations management.
BUSC 495 Business Marketing
This course provides an introduction to the functions of marketing and covers current marketing concepts and the practical application for the enterprise. Additional emphasis will be given to global markets, the Internet, social media, and multicultural marketing.
CIS 418 Social Computing
This course examines leading social computing frameworks and applications in modern society including social network systems, social media and socially oriented web-based applications. Basic communication practices are related to a digital environment that often lacks collocation. Current domestic and international trends are presented along with actual business social computing implementations. Coverage also includes effective social media campaigns, creating a social computing strategy, and techniques to analyze social computing.
PS 421 Transformative Global Interdependence
This course analyzes from a global perspective the causes, nature, and effects of globalization and how the world is becoming more interconnected and interdependent across all levels: international, national, local, and personal. Topics include compelling contemporary issues with a focus on the economic, political, social and cultural impacts. The course also includes the application of ethical principles in guiding solutions with the challenges that face our society and world and an emphasis on processing and producing primary source and original scholarship material.
PY 414 Enterprise Information Intelligence
This course provides an integrative foundation in the field of enterprise information intelligence at the tactical, operational, and strategic levels. Topics such as the functional areas of enterprise intelligence, developing skills applicable to real-world issues and solutions, business process analysis and design will be covered, along with other topics relevant to the field of information intelligence.
LA 420 Freedom and Responsibility
Focuses on the institutions and traditions of Western civilization that are found at the core of American democracy. Central focus is on the balanced relationship between freedom and the responsibilities involved in the ongoing maintenance of freedom in a just and productive society.
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