Marketing Management (Accelerated Program)
Fred H. Hawkins College of Professional Studies

Marketing Management (B.S.)

This program is offered in the accelerated, cohort-based format and emphasizes the techniques and methods of managing and planning in marketing. The focus is on proven practices and application of theory. This program is offered in the classroom and online.

• Prerequisite for the Major
  
• Degree Reqs
  
• Ways of Earning Credit
  
• Declaring a Major
  
• Declaring a Minor
  
• Transfer Agreements
  
• Courses

Marketing Managements (B.S.) (127 credit hours)

General Education Core Curriculum (45 credit hours)
Major Requirements (36 Credit hours)

MKMC 311 Management Skills
MKMC 325 Basic Principles of Marketing
MKMC 335 Electronic Marketing Applications
MKMC 345 Marketing Management Survey
MKMC 350 Consumer Behavior
MKMC 360 Management for Marketing
MKMC 417 Principles of Market Research
MKMC 425 Customer Service and Quality Management
MKMC 435 Finance for Marketing
MKMC 440 Applied Marketing Management
MKMC 460 Advanced Marketing Principles
MKMC 475 Marketing Management Capstone Presentation